2014 has been an amazing year in elearning! The time has come to take a look at what happened in the last 365 days in elearning and draw some conclusions.
In this blog post we will show you some graphs and stats about the most trending topics in the elearning industry, and how the different trends were perceived around the world. Earlier in the year we created a report with predictions for 2014 to 2016 –
The “Elearning Market trends and forecast 2014-2016” analyst reportNow we will look at how this panned out using Google stats. The following table was produced using Google Keyword planner, which allows you to gather information regarding Search Volume (number of people searching the exact term on Google) for specific keywords and regions.As you can see in the previous table, North America leads the global search for all keywords indicated. These results also highlight a strong interest in mobile learning in South America.What’s especially interesting is that in North America we see a special interest in MOOCs, in fact search volume is about one third of the total search volume for elearning, which is enormous. If you compare with other regions you’ll see that MOOCs search volume is about one tenth of elearning total volume – so this indicates that interest in MOOCs is very high in this “elearning mature” market.Now let’s take a look at interest over time:
ELearning
MOOCs
Mobile Learning
Trends comparison
- Elearning is still very much growing!
- MOOCs has seen a huge exponential increase in interest since 2012
- Mobile learning has been a stable and growing trend in the past few years