Learning isn’t just about employees.
If a customer is learning with you, they’re likely to be highly engaged, a power user and brand advocate, stickier and more loyal, and have a higher average spend.
So why isn’t everyone doing it? There are a few reasons. First, a company’s product or service simply may not be complex enough to warrant customer training. Fair enough. But just as often, a business would benefit immensely but is simply missing the opportunity. This may be because they see customer training as more difficult and resource-intensive than it is. Or they may not quite understand just how big the upside could be.
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Customer education is the ultimate growth hack. Here’s why